1. Define your Target Segment / Persona (create a sketch of everything you need to know about him)
  • Age group
  • Gender
  • Location
  • Interests/Hobbies
  • Key problems faced by the customers
  • Publish Quality content around the topic/course and ask people to sign-up for your content/newsletter (The first step, getting people through the door)
  • Weekly touch base and building up your list through emails/social media/any form of personal connect ( warming your leads)
  • Sell products of smaller value and get them to be your customers (hot leads). If you have a course, offer them a small checklist, an ebook. Deliver the best possible value you can so people start believing in you and your product (build trust, show excellent customer service)
  • Now sell them your main product. They have a much higher chance of accepting and buying from you now since they have dripped down your funnel. Now compare this to selling to somebody at the first go, when they know nothing about you.



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Aditi Chakraborty

Aditi Chakraborty

A freelance Web designer. I help people start profitable side-hustles by offering key marketing skills — Social media management, web design, copywriting & more